Brands.

With a database of more than 75K Influencers, and a combined follower count of over 30 Billion, we have the tools, systems and software to grow and scale brands through influencer marketing. Our business objective is to connect brands with influential people online and we understand the importance of finding that perfect influencer/product fit. Our team helps to identify the right influencers that align with our clients needs and objectives. We create and execute campaigns, while measuring and optimising for effectiveness. We generate awareness for brands, drive website traffic, drive sales and create that viral, trending effect.

Growing brands using digital marketing requires an integrated approach. It involves maximising existing audiences, leveraging overall marketing activity, utilizing pixel data, using the correct channels and implementing the appropriate creative. Everything starts with a coordinated funnel strategy, built on a strong brand and technical foundations. Growth happens if and when all of these forces are working together. A coordinated effort between Social Media Advertising, Retargeting, Display Advertising, Google Ads, Video Ads or Native Ads is best executed as a whole, not as individual tactics. We have a growth hacker approach to marketing that focuses on business objectives not acronyms. Our team have managed multi million digital marketing budgets that involve Facebook, Instagram, Snapchat, Google, Display Networks and Native Digital Advertising Networks.

It all starts with a visually engaging, high converting, digitally optimized website that is perfectly tailored for each brand. At Blackotter, we understand the importance of setting up a strong ecommerce foundation in order to scale marketing. Our web development team has extensive industry experience in ecommerce design and development. We also specialize in Shopify Plus website builds and website migration and transformation.  In addition to that, we also have experience in building direct to consumer sites for retail brands.

Differentiating yourself on social media can be difficult. Discovering your brand identity, your tone of voice, messaging strategy and your overall look and feel takes time. We've worked on some of the biggest social media brands out there, including Flat Tummy Co, which grew from 250k to 1.6 million in two years. We know the importance of developing a comprehensive social media marketing strategy, and how important it is to growing your business online. We also understand that with a growing brand, comes the growing responsibility of managing customer engagement on both social accounts and via email, which is why we also offer customer experience services to help support growing brands.

Many brands still are yet to use email marketing to its full potential. Email Marketing should, on average, contribute to 30% of overall revenue. We have extensive experience in developing complex and innovative marketing strategies that can be applied to one off campaigns as well as highly integrated email flows. We focus on deliverability, advanced segmentation and integration. We not only work with the database you currently have, but we have experience in building email databases.

Today's consumers are channel agonistic. They buy online, in retail, through social media channels and on online marketplaces such as Amazon. We help brands maximise their potential opportunity by assisting them with the transition into the next step of the growth cycle, whether that be into retail, marketplaces or other dominant digital retailers.